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Users will soon have a updated setting that permits them to lessen the amount of AI-made videos appearing in their feeds. This initiative comes as the company disclosed that it presently contains over 1 thousand million AI videos.

Trial and Implementation

This change is being tested over the next few weeks before a full-scale rollout. This shift aligns with a surge in AI-generated material, fueled by recent video-generation tools.

AI Content on Other Platforms

Studies have shown that approximately 10% of the quickest rising content creators on a competing service only show AI-generated videos. A significant portion of this output is deemed low-quality AI content, a phrase for inferior, bulk-generated content that is typically nonsensical or surreal.

“We know from our community that a lot of users enjoy content made with AI tools, including AI artwork to science explainers, and we aim to provide users the ability to see more or less of that, based on their own preferences,” said a company executive.

Scale of AI Content

The service announced that there are now 1.3bn videos on its service labeled as artificially created. Overall, over 100 mn videos are uploaded to the service every day, making clips made by AI a limited percentage of its overall inventory.

Customizing Your Feed

Users will be capable of limit or boost the volume of AI-generated videos they watch by using the “manage topic” setting in the application and picking the AI content topic. Further subjects that currently be adjusted under the setting encompass politics, style, aesthetics, and movement.

AI Disclosure Rules

TikTok’s policies require content makers to identify lifelike artificially created content, and it forbids harmful fake videos of well-known individuals or critical incidents. Any authentic-looking artificial content that is without a tag can be deleted under its terms of service.

Furthermore, the app will now apply an “AI-made” tag to content made using its built-in AI features, or flagged by an collaborative effort for identifying content made by AI. This measure is designed to help prevent users from attempting to bypass the disclosure requirement.

AI Literacy Programs

The platform is also introducing a $2m awareness program for experts and groups to create informative material about ethical AI use. This initiative will support charitable organizations focused on teaching programming and robotics.

Platform Protection

The video-sharing app has justified its content review process, during controversy over intentions to make redundant hundreds of content moderators in the UK. The company is set to eliminate 439 jobs in its user protection division in its British office, with worker representatives and digital protection specialists expressing worry that humans are being replaced by machine-led review.

A trust and safety lead stated that people-led review would remain essential, but artificial intelligence can shield workers by removing the most graphic content before it has to be seen by humans. The company reported a 76% decrease in explicit and harmful content seen by content reviewers over the last 12 months due to intervention by its automated systems.

“We think that it’s essential to balance humans and technology to ensure user safety,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to limit contact with unsafe media as rapidly, which is why a significant AI assistance is making a difference process content quickly.”